Lou a Tea Wholesaling Company Owner Case Study

Question: Task Question Lou, the proprietor of a tea wholesaling organization, chose about a year prior that item nature of some imported sources was excessively factor. To improve consistency of the item Lou concluded he would utilize somebody to test tests of imported item and grade them. His resigned Uncle Jim rung a bell. He was a food researcher and utilizing his abilities would likewise help him by keeping him occupied. Lou drew nearer Jim with an understanding named Contract for Services, concocted by the companys legal counselor. It included Jim making a deal to avoid being a worker and to have his own fused counseling business. The understanding incorporated a provision recommending he was not allowed to assign any of his duties at the tea organization to another except if he got Lous endorsement. The understanding likewise expressed he would be paid a set charge for every day he went to the distribution center and worked and a regularly scheduled compensation date. Despite the fact that not referenced in the understanding, Jim was to make good on his own expenses and make his own superannuation commitments. He was provided with a distribution center uniform and all the gear he required to play out his logical investigation. Jim worked from 9am to 5pm Monday to Friday for eight months without a vacation day and afterward endured a genuine respiratory failure. His every day schedule at work had included him checking in with Lou for guidelines when work, Lous oversight of his advancement during the day and a task of authoritative help to help him at specific occasions. Around the finish of the monetary year Jim was solicited to manage a couple from youngsters in stocktaking forms, for around a month, however he had in any case adhered to his logical examination. One of the approaches Lou added to the Employee Handbook a year ago was an enemy of harassing strategy. The arrangement required a specific method to be followed if tormenting was distinguished by any individual from staff, and showed the board would treat the conduct, whenever affirmed on examination, as genuine wrongdoing and it was probably going to bring about disciplinary techniques being taken. The approach was excluded from staff contracts yet they were completely made aware of it on initiation of their commitment. Jim had announced the two youngsters he had directed as menaces not long before his coronary episode. He submitted a composed question expressing their language was more than once belittling to him and their customary slapping of him on the back was so forceful it upset him to the point he was prepared to leave. Lou knew about his issues with the youthful specialists and miracles what he is required to do now that Jim is convalescing and may not come back to work. Prompt Lou whether Jim could be viewed as a representative, regardless of their composed understanding. He is will undoubtedly follow the Employee Handbook technique comparable to the harassing protest. He has penetrated any custom-based law obligation to Jim regardless of whether he isn't will undoubtedly follow the Employee Handbook technique. Answer: This contextual analysis is with respect to Lou, a tea wholesaling organization proprietor. The proprietor of the organization chose to employ a person to test the nature of some significant items. By temperance of that Lou goes to his uncle, Mr. Jim, a food researcher. Lou needed to utilize the ability of his uncle. An agreement named contract for administrations, has been drafted by the legal counselor of the organization, which was introduced by Lou to his uncle Jim. For the most part an agreement with a title of agreement for administrations implies an understanding by which an individual gives his agree to serve the association as a self employed entity. Along these lines, no relationship of manager and representative between them exists. Yet, the worker has not been canvassed as per the Employment Act. Consequently Jim has not been perceived as a representative of Lou, as a condition in regard of that was notice about it (Richards, 2007), independent of that the organization re cruited Jim at a fixed compensation. Due the presence of the agreement Jim can't be considered as a representative of the organization, considering him as a worker will negate the agreement. Second issue for this situation study is with respect to the harassing. To secure the enthusiasm of the representatives, Australian assemblies has authorized the Workplace Safety and Health Act, it applies in Western Australia (Barling and Frone, 2004). The order guarantees that no worker will be misused by the business in any methods. So as to set up a solid working society and great propensities in the working environment, the rule assumes a significant job in Western Australia. The primary issue for this situation is the Anti tormenting issue. Harassing stays a basic issue all things considered of the work environments. Tormenting implies a sorted out activity of relational demolition that gives an enormous effect on the physical, mental and mental state of an individual. This has become a typical factor in instructive establishments, work environments and so on (BaãÅ"⠁ez and Mac Adam, 2008). As indicated by studies, the principle explanation for harassing in working environme nts is it isn't yet unlawful, and in the event that it is illicit in certain parts, at that point likewise it is rehearsing openly due to non-execution of the standard. Here, Lou is authoritatively capable to recognize the representative rulebook method in regard of the harassing grumbling. As the counter harassing arrangement brought into representative handbook technique yet not in staff contracts. Consequently Lou isn't legally subject to follow that strategy, however it was his duty to tune in to the grumblings of workers with respect to a harassing. In Employee Handbook Procedure it is referenced that how workers, independent of their activity or job in business should act in the association. This is given to every single representative of the organization. On the off chance that the counter tormenting approach is to be followed as per the business handbook methodology then it will be uncertain for the experts for giving cures in regard of harassing (Gregory and Temperton, 2008 ). Hostile to tormenting strategy has been included by Lou, himself into work handbook method in earlier year. Be that as it may, there was no activity taken in regard of the grievance propelled by Jim. As per the standard presented by the proprietor of the organization with respect to the counter harassing strategy, if there is any discovery of tormenting or any objection propelled by any representative in regard of harassing then such a protest ought to be thought about and fundamental advances are to be taken by the administration authority of the organization, however all the means that will be taken must consent all the condition referenced in the business handbook method. On the off chance that during or after fruition of examination it is discovered that a demonstration of tormenting has been done then such an individual who will be liable for the demonstration harassing will be punished in agreement to the approach and endorsed rule of the organization. Be that as it may, the ob jection propelled by Jim with respect to the demonstration of harassing which was finished by two individual workers are not been asked or engaged using any and all means by the administration authority of the organization. In understanding to Australian law, pay ought to have been granted to Jim, as no means has been taken in regard of the protest propelled by Jim in a few time. There number cases propelled where the administration authority has been affirmed for ineptitude in managing the issues concerning tormenting factors, the organization was additionally needed to confront the charge that the administration authority is very hesitant to release their obligations in regards to harassing issues. In the year 2006, Justice has been given to them as a singular amount measure of pay comparable to the protests propelled with respect to harassing. Here, the court granted that the respondent need to pay the pay of 38 weeks at the pace of $627 every week. Thirdly, a custom-based law commitment has been penetrated towards Jim, has been penetrated by Lou, however he will undoubtedly follow the business handbook methodology. Disregarding the way that he isn't authoritatively at risk to follow the business handbook method yet as a business he can't escape from his obligation, consequently tuning in and taking important activities for the grievances in regard of the demonstration establishing tormenting, is one of the essential duty of Lou as a business. It is the obligation of the business to call attention to the primary guilty parties. It could diminish the item capacity and work air among the representatives because of the absence of care from the piece of Lou. The fundamental object of the Workplace Health and Safety law is to give satisfactory security to the representatives over the span of their work, decreasing the hazard factors among the workers in the working environment are likewise one of the essential objects of the resoluti on. Hazard components can be diminished by limiting demonstrations of tormenting and other sort of mishaps in lieu of high punishments (McDougall and Gillam, 2014). The fundamental highlights of the law overseeing wellbeing and security at work environment are : Guaranteeing security for each representative regardless of their post and job in the organization. No involve with the security proportions of the workers. Legitimate cures must be given if there should arise an occurrence of any grumbling. Transgressor will be carefully punished (Australia: business law, 2010). In Australia, in any rule or in some other way, no evident meaning of harassing has been given, uncommonly the components which comprises tormenting isn't given, this is one of the serious issue in this segment exceptionally for the representatives, as tormenting might be made from multiple points of view yet no unmistakable way is indicated. In excess of twenty thousand understudies have been exposed to harassing severally in different schools over the region of Australia. The majority of the workers need to encounter this threat because of not appropriate usage of existing rules just as absence of institution of recently encircled laws in regard of this hazard. Independent of rank, statement of faith, sexual orientation, religion the vast majority of the representatives and a few understudies also are exposed to tormenting exercises. In different studies it has been uncovered th

Vandalism in Malaysia

$25,000 bail set in wild ride case Man charged in girlfriend’s ambush By Dave Greenslit TELEGRAM and GAZETTE STAFF CLINTON †A man who purportedly beat, stifled and assaulted his better half before hitting her with her vehicle in Bolton was requested hung on $25,000 bail yesterday. John D. Martineau, 31, of Tewksbury was summoned in Clinton District Court on charges coming from what the 21-year-old casualty told police was an alarming ride from Lowell to Bolton early Monday morning. Police accused Mr.Martineau of disturbed assault, threatening behavior with a risky weapon, threatening behavior, three checks of attack with expectation to kill, three tallies of decimating property, theft of an engine vehicle, leaving the location of an individual physical issue mishap, three checks of leaving the area of a property harm mishap and foolish driving. Judge Martha A. Brennan set bail and proceeded with the case to Feb. 16. The casualty had the option to escape from Mr. Martineau close to the convergence of Routes 117 and 85 in Bolton subsequent to leaping out of her vehicle, which he had crashed into the parking garage of the Country Cupboard assortment store.She told police Mr. Martineau had hauled her with the vehicle before she broke free and raced to a home for help. As indicated by a report from Bolton Police Officer Yvette D. Washington, the casualty gave the accompanying record of occasions that finished in Bolton soon after 3 a. m. Monday: She had escaped her vehicle in Lowell during a contention with Mr. Martineau, yet got back in after he took steps to hurt her loved ones. Her 2006 Ford Taurus at that point came up short on gas, and the lady called her dad to bring a few. While pausing, she took a stab at fleeing from Mr.Martineau, who got her, tossed her to the ground, and stifled her. At the point when her dad appeared with the gas, Mr. Martineau persuaded him his girl was good. Mr. Martineau then drove onto Interstate 495 South, at one point s upposedly hammering his girlfriend’s head against the vehicle window and severing the back view reflect the windshield, threatening to â€Å"cut her eyes out† with it. Mr. Martineau purportedly constrained the lady to play out a sex demonstration, at that point slit his wrists with the messed up reflect on the grounds that â€Å"he needed her to watch him kick the bucket. † The casualty convinced Mr.Martineau to get off the roadway in Bolton by revealing to him she cherished him and didn’t need him to pass on. In the parking garage of the store, she got mostly out of the as yet moving vehicle, yet Mr. Martineau purportedly snatched her by the hair and coat and hauled her with the vehicle. She broke free and ran behind a Postal Service letter drop, which Mr. Martineau supposedly hit with the vehicle before hitting her with the vehicle and thumping her to the ground. She rushed to a home on Main Street, where Mr. Martineau supposedly furrowed the vehicle in to the means before sponsorship into a split-rail fence and driving away.The lady, who lives in Lowell, was taken to UMass Memorial Medical Center †University Campus in Worcester, where she was dealt with and discharged. Mr. Martineau was later captured at Lowell Memorial Hospital, where he went for treatment. In contending for the $25,000 bail, Assistant District Attorney Erin Donnelly said Mr. Martineau had a long record, four cases pending in different courts, and a background marked by default. Legal advisor Eugene Lumelsky, who spoke to Mr. Martineau for the arraignment, looked for an undefined lower bail, saying the presume was a college alum, worked in deals and had more distant family in the zone.

Langston Hughes and the Harlem Renaissance free essay sample

Langston Hughes an African American author and writer, that pre-owned his scholarly aptitudes to advocate Civil Rights during the Harlem Renaissance. The Harlem Renaissance was period in the 1920’s in which African Americans strived to create abstract and scholarly works all together upgrade African American culture. Around then the Harlem Renaissance was known as the â€Å"New Negro Movement†.] Langston Hughes is the most notable pioneer of the Harlem Renaissance. Hughes upheld his motivation by delivering scholarly works. Langston Hughes’s sonnets show up in The Crisis and The Nation. Hughes additionally, with the help of other Harlem Renaissance pioneers, made the magazine, Fire!! Given to Younger Negro Artists. The Harlem Renaissance emphatically influenced Hughes’s compositions. Langston Hughes’s work during the Harlem Renaissance reflected how he felt about African Americans and racial bad form. His composing incorporate underlining African American pride, support for African Americans to continue battling for common equity and discuss African American culture getting incredible. We will compose a custom paper test on Langston Hughes and the Harlem Renaissance or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page These thoughts that Hughes expounded on were obvious in the Harlem Renaissance. The Harlem Renaissance was explicitly focusing on African Americans and for the most part just influenced African Americans. The Harlem Renaissance influenced African Americans precisely in the manner it should, numerous African Americans started rehearsing writing and expressions of the human experience. Similarly as the â€Å"New Negro Movement† needed to do, to change African American culture progressively artistic and workmanship arranged. Langston Hughes’s composing affected the African American individuals that read it during the Harlem Renaissance, his composing made them consider African American culture at that timespan. Hughes’s composing impacted individuals to become drenched in writing and expressions of the human experience. This influenced the U.S. in a major manner. Presently the African American individuals are perusing and composing writing and making workmanship. This presently implied the African American populace was currently creating increasingly masterful and artistic works, which expanded the general scholarly yield of our nation. This additionally made some white individuals less bigot since it is difficult to be supremacist against somebody that has music that you tune in to, or books that you read or craftsmanship you respect.

Freedom and Bondage Essay

Freedom and Bondage Essay Essay Prompt: Freedom and bondage are two concurrent Themes that run throughout the period of history. In the reform movement that arose in the 19th century those two themes coexisted side by side. how can this be ? And, in what ways was the language of freedom used to subvert and undermine the hard cold facts of slavery and bondage in the United States? Look at the cases of African American and women in comparison to white men in the United States. The two items, freedom and bondage, existed side-by-side in the 19th century. How so? Harvard professor and history scholar Henry Louis Gates, Jr., writes (in a PBS article) that while many assume after the 13th Amendment (freeing slaves), free blacks headed north â€Å"just as soon as they could, right?† (Gates, 2007). It is â€Å"remarkable,† Gates explains, to learn that in 1860, there were 226,152 free blacks living in the North, and 261,918 free blacks living in the South. His point is, once free, why wouldn’t blacks move North where a larger share of the population (than the South) would welcome them? Given the times (months before the creation of the Confederacy), why would those free blacks (there were 35,766 more free black folks living in the slave-owning south than in the North) stay in the South? There was both freedom and bondage there, so why did they stay? Gates explains that at no time before the Civil War did free blacks â€Å"in the North every outnumber those in the South!† Those free blacks in the South (many had fled the West Indies; and when Napoleon sold the Louisiana territory to the U.S., the U.S. â€Å"acquired thousands of ‘free people of color’ – many from sexual unions between French and Spanish colonists and black slaves† (Gates, page 3). And why did many free black stay in the South? Some 72.7% of urban free blacks lived in Southern cities of 10,000 or more. Because they could get jobs, and earn a living wage in the South. In what way was the language of freedom used to subvert and undermine the hard cold facts of slavery and bondage in the U.S.? The U.S. Constitution is a document that fully embraces freedom. The word â€Å"slave† does not appear in the U.S. Constitution, nor does â€Å"slavery.† The Framers of the Constitution â€Å"acknowledged that [blacks] were persons† (Jensen, 2008). However, there have been misunderstandings with reference to Article 1, Section 2, Clause 3 – the â€Å"Three-fifths Clause.† That clause was used by people who approved of slavery to suggest Africans / slaves were not â€Å"full persons† – but rather they were thought to be only 3/5ths of the value of white Americans. Slave owners who held slaves as property wanted the 3/5ths designation for blacks, but the delegates at the Constitutional Convention wanted slaves â€Å"†¦counted as full persons† because they were at that point determining representation in Congress (Jensen, 2008). Hence, the language of freedom (our Constitution) was perverted to support slavery in the south. That said, the Fugitive Slave Clause in the Constitution provided that slaves that got away could be legally returned to owners (Article 1, Section 9, Clause 1; and Article V). That language was very controversial, but the Framers wrote it to make sure the Constitution â€Å"did not give moral sanction to slavery,† even though it gave power to slave owners (Spalding, 2008). The Thirteenth Amendment gave individuals the right to â€Å"not be held as the property of another individual,† however, Southern states had the authority â€Å"to regulate the civil rights of persons within their jurisdiction†; hence, private individuals could discriminate (Belz, 1980). Nineteenth Century women: African American males could vote as of 1870 (and white males could always vote, white women didn’t get suffrage until 1920. Reform movements â€Å"Gained tremendous momentum in the mid-1800s,† and in 1876, the â€Å"Women’s Declaration of Independence† was read at the Centennial Exposition in Philadelphia (Hoffberger, 2006). And yet, despite reform movements, black males could vote and white women could not vote. A very odd conundrum for women, but they battled on to get their rights in time. Works Cited Belz, Herman, Spalding, Matthew, Jensen, Erik M. â€Å"The Heritage Guide to the Constitution: Teaching Companion.† Slavery and the Constitution. Gates, Henry Louis, Jr. â€Å"100 Amazing Facts About the Negro. Free Blacks Lived in the North, Right?† 2007.   KQED / Public Broadcasting Service. http://www.pbs.org. Accessed 20 February 2017. Hoffberger, Courtney. â€Å"Ninteenth Century Reform Movements: Women’s Rights.† Center for History Education – University of Maryland. 2006. Accessed 20 February, 2017, from  http://www.umbc.edu. View or Download this full document in (.docx) format. --> Open Full Document Open full document and source list OR Order A Custom Written Essay Order a one-of-a-kind custom essay on this topic

Parenting and Child Abuse - Free Essay Example

Sample details Pages: 3 Words: 858 Downloads: 1 Date added: 2019/04/08 Category Society Essay Level High school Tags: Child Abuse Essay Did you like this example? As adults, we dream of having kids, but we know this comes with responsibilities. One big step we deal with as parents is the task of discipline how we are going to teach our children to do right not wrong. Some parents use moral ethics, values, and love. Don’t waste time! Our writers will create an original "Parenting and Child Abuse" essay for you Create order More parents could benefit from disciplining their kids in a more productive way for example being the authoritative parent, those who provide only the best combination of love and discipline but is not overbearing, the parent is compassionate yet firm in authority. They have clear boundaries however are terribly caressing. But there are others parents that use aggression, spanking and the use of profanity and forget the importance of effective discipline. They become the neglectful parent. The parent that doesnt express much love and doesnt really care enough for the childs needs or discipline. The parents neglect may be due to their own trauma and chaos, like an addiction. Children should not be emotionally or physically disciplined for three reasons. First off if you choose to be a parent it would lead us to think we want to be the best parent we can be. But today you have ineffective parenting and is controversial and polarizing as stated by (Ellen Bass) because not all parents have the required parenting skill that is necessary to raise a child in a positive environment throughout their entire childhood. Lack of parenting skills can lead to poor social development and with this, the child, in the long run, will have a very hard time adapting into society. It is very important that parents remain alert while raising their kids and should get rid of any attributes that lead to ineffective parenting. If not, it will develop into neglect. We all know children always look to feel secure, especially with their parents. Parents should be careful to avoid any situation that may make their kid feel unwanted. Responsible parents will always try hard to keep their children safe. Ignorance from the parents side would make the child feel lonely and abandoned. Some parents abuse their kids physically by hitting them and by not caring whether they eat or bathe themselves then you also got many who abuse their kids verbally yelling and by using profanity to put their kids down. There is many who feel violence will help set child straight but its not true. Both have a long-term negative impact on the growth of the child. As parents we have the right to correct our children, but we must be careful about the body language we display and the language in which we speak with. Is important that as parents we avoid being harsh with children. We should handle children with respect and with a delicate touch for it becomes a form of negle ct once aggression is involved. These three reasons need to be stopped why the need to neglect, physical abuse and verbally abuse children we must come to the realization that its inhumane. Being inhumane is the worst thing we can become as parents or as human beings because as a child most of us are taught to love, respect and cherish one and another to learn and grow in a harmonious atmosphere. Although some children grow under unfortunate circumstances this does not mean we have to act inhumanely. According to the Bible (The Student Bible New International Version) we need to learn to love everybody. There are parents who get a sense of pleasure out of treating children abusively. There are parents who, having been raised in strict and abusive environments end up repeating the pattern and the mistakes their parents did when they become parents themselves. The truth is there are many cases where parents dont have compassion for their children, they feel their children bring them misery, so they make their children suffer and this is cruel and inhumane. The reality is we dont need to live in a world where our children cant be safe there are ways to stop the neglect and the ineffective parenting. We cant expect children to predict with accuracy what will happen if they misbehave. We can, however, prepare ourselves to deal with the child in a positive manner. Like do you spend time each day with your children engaging in meaningful activity or conversations? Do we take time to talk through misunderstandings and misbehaviors when we are calm and level-headed? By practicing these few things, we can stop being inhumane but to do this we must come together as a community and if we see something, we know isnt right report it because you must imagine yourself in that childs shoes wouldnt you want to be helped if you were that child. We dont have to be abusive in any way with children as parents to get a point across all they need is guidance and love. Children deserve respect too. Works Cited Chip, Ingram. Effective child discipline. Tyndale House Publishers , 2018. Ellen, Bass. The Courage to Heel. Collins Living , 1988. Siegel, Daniele J. No Drama Discipline . New York : Random House Publishing , 2016. The Student Bible New International Version. Student Bible. Michigan: Zondervan Publishing House, 1986.

Buddhism s Belief Of God - 1419 Words

Buddhism hope to its adherents is to have a state of life in the afterlife where each individual can find his own way. They identifies their existence as god-like beings, who do not believe in an omnipotent creator God. Each individual discover and walk their own path. Nonetheless, Buddhism is not divine it just points the way to Nirvana. In the Buddhism religion they do not personally believe in God or a divine being. They do not worship, pray, or praise a divine being. Though the religion does not have any reference to God, it offers improvement to one’s state of life. The religion does not consider the existence of God or have a relationship with God, however it points the right way to escape suffering and attain enlightenment. The†¦show more content†¦The worldview for Hinduism is grounded in doctrines of Samsara and Karma meaning (the cycle of rebirth) and (the universal law of cause and effect) which determine one’s life. Many of them beliefs is the Gods interact with humans and influence the world. Some believe in a Brahman, Vishnu, Shiva and then there are others who has an essential monotheism, belief that all the Gods are manifestations of one. Daoism is an ancient Chinese religion that was thought as and characterized as man close relationship with nature and the universe, a recurring view of time and the universe, worship of ancestors, and the belief of a sovereign religion. The religion incorporate its worldview with Confucianism belief system which is complementary rather than competitive. Daoism focuses on one’s individual spiritual life. Nonetheless their purpose of life is attaining immortality. Confucian is a tradition that plays a part of East Asia which extends from China across Korea and Japan. If only one word can be used to summarize the Chinese way of life for the las 2000 years is Confucian (Hoobler, 2009). It is not consider a religion, instead it is considered as a cultural foundation. Confucian came about from Confucius who was born in 551 BC who became a teacher and philosopher. His teachings dealt primarily with individual morality, political power and ethics. After observing the crumbling of China social system he worked on creating a

Marketing Analysis for Dominos Pizza-myassignmenthelp.com

Question: Discuss about theMarketing Analysis for Dominos Pizza. Answer: The article, Dominos 10-minute pizza aim is the new company quest, speaks about how Dominos is making changes in order to respond to the changes in the environment in terms of competition from new entrants and technological advancements (Cherney 2014,pp.1). The marketing environment can be either internal or external and it ends up affecting the company perfomance. In the external or macro environment, Dominos is looking at making technological changes since there are a lot of advancements in the industry (Mose 2016, pp. 37). In the internal or micro environment, the company is looking at customer behavior and needs and benchmarking with its competitors. Dominos will also look at doing a SWOT analysis and this will enable it to know what are the opportunities and strengths in the market and the strengths and weaknesses faced by the company. The technological environment in the food industry has greatly changed and a number of companies are now testing the use of robots so that food is prepared as quickly as possible. In terms of food delivery, some companies have employed drones to make delivery very fast. Dominos are looking at having their pizza cooked and delivered all in less than ten minutes. Dominos pizza development chef in Australia, Steffan Cordon has a secret kitchen where he is testing technology to see if pizza preparation and delivery under 10 minutes (Cherney 2014, pp.1). Currently, the company is doing about 23 minutes. Dominos has been engaging in marketing research so that it learns current customer needs and behavior as the technological and social environment have shifted. This involves having research objectives, a research design, collecting data, analysing this and preparing a report. This enables the company position itself appropriately. There are numerous mobile applications where customers are able to order food and have it delivered in a very short span of time (Dawson 2014, pp.67). A study by Euromonitor shows that consumers have really shifted to preferring home deliveries and this has seen an increase of 45 percent from 2011. It is also projected that there will be a 33 percent rise in home delivery services and take-away firms by 2021, up from a percentage of 23 in 2016. Dominos has further invested in electric bicycles to enable it meet the 10 minute pizza delivery goal. Customer segmentation and targeting have assisted the company to come up with a niche market for its pizza. This has involved looking at factors such as demographics, psychographics and customer behavior. Dominos has to be innovative in the industry where it operates and this must be in alignment with the target market. In line with customer segmentation and targeting, the company is also looking at improving the taste of their pizza in order to attract more customers and gain a competitive edge (Cometto et al. 2016, pp. 650). They are using bacon that has been Vacuum-Tumbled in a marinade hence leading to faster cooking and great taste. They are now looking at ways of making the dough cook faster. The company will also add more branches so that there is wide customer reach and maintenance of the brand name. The marketing principles of trade and exchange are vital for Dominos. The company has been engaging in evidence based marketing and determines the health of their brand using marketing metrics. Dominos effectively keeps track of different marketing metrics and this has enabled it to be the leading pizza company in Australia. It has also led to the company coming up with relevant strategies for the business. This has led to customer retention and acquisition of new customers hence making the company successful. Bibliography Cherney, M., 2014. Dominos 10-Minute Pizza Aim is the New Company Quest. May 30 2017. [Online]. Available at https://www.theaustralian.com.au/business/companies/dominos-10minute-pizza-aim-is-the-new-company-quest/news-story/52788677a51956ad599d30fbf2e5933c [Accessed 28 March 2018) Cometto, T., Le Meunier-FitzHugh, K., Labadie, G.J. and Roux, F., 2016. The Role of Sales and Marketing in Innovation Implementation, an Empirical Analysis in Six South American Countries. InMarketing Challenges in a Turbulent Business Environment(pp. 649-650). Springer, Cham. Dawson, J., 2014.The Marketing Environment (RLE Marketing). Routledge. Mose, A., 2016. Analysis of Macro and Micro Environment on the Marketing Strategy Formulation and the Influence to the Competitive Advantage (Case Study).Academy of Strategic Management Journal,15, pp.35-41.